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3 Steps to Eco-Friendly Fashion

Published on 21st April 2019

With the surge of popularity in the Fast Fashion industry in recent years, we have seen unprecedented levels of waste and pollution as a by-product. It's little wonder that many fashion lovers are now turning to eco-friendly fashion to lower their carbon footprint. Check out how to embrace eco-friendly style on three effortless steps - and look good doing it.


The best way to respect the environment is to use less stuff. With a worldwide population of over seven billion people, every pair of jeans counts. One shoulder crop tops may be in fashion this season, but a crisp white shirt will be stylish for decades to come. A difficult habit to break is going clothes shopping as a social activity or as retail therapy. When making a consideration to purchase, ask yourself these three questions. Do you have a similar item in your wardrobe? Will this item last repeated wear for at least three years? Will this item still be in fashion in the next five years? Keep your wardrobe down to essential elements and a few accessories you can keep through the years because true style is timeless.


It's a growing trend to produce clothing that is so cheap, that it is more cost effective to buy a new garment than to mend it. This has resulted in clothing becoming fast moving consumer goods rather than investments that can be passed on through generations as I was at the turn of the last century. That’s why the eco-friendliest fashion choice one can make is to buy locally made, high-quality garments that last for years, rather than cheaply made mass produced items from international brands that only last a season or two.


Repurposing garments are a great way to reduce waste by stopping unrecyclable materials making it to our landfills. A pair of jeans torn below the knee can make a great pair of shorts, old t-shirts can become beautiful duvet covers, and old pyjama sets are perfect shopping bags. Find out about local initiatives that need old clothes to pass on or repurpose. The Clothing Bank, SANTA’s Clothing Project, and Salvation Army are just some of the local organisations you can donate your unused garments too.

Embracing eco-friendly fashion is not just a trend, it's a lifestyle choice. To live in an eco-friendly way in fashion and in life, all one has to do is reduce, reuse, recycle.